After the dissolution of the Mexico Tourism Board, the government announced it has organized the Council of Tourism Diplomacy to plan, design and implement promotion strategies at the international level.
During a ceremony led by Mexico Secretary of Foreign Affairs Marcelo Ebrard Casaubon and Secretary of Tourism Miguel Torruco Marques, the collegiate tourism body was introduced to help boost the number of visitors arriving in the country.
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The Council of Tourism Diplomacy will consist of 28 leading entrepreneurs in the tourism sector, industry experts and Mexican representatives from around the world. While the Ministry of Tourism will focus on policies for the government, it will be the Ministry of Foreign Affairs that promotes the nation in international markets through embassies and consulates.
The purpose of the Council of Tourism Diplomacy will be to increase tourism in Mexico and portray the country’s image in a positive light. In addition, the group will work with the Ministry of Foreign Affairs to defend the interests and prestige of the nation.
Secretary Marques said that through the first five months of 2019, 18.2 million international tourists arrived in Mexico, which was a 5.9 percent increase over the same period of 2018. Tourism also contributed $10 billion to the economy during the same period, a 15.4 percent increase.
While the increasing numbers are promising, the Council of Tourism Diplomacy is being implemented to maximize Mexico’s potential as a tourism powerhouse.
Despite what you may have heard, Mexico is indeed a safe destination to visit.