WHY IT RATES: Hilton now has 100 hotels trading or under development on the African continent.—Mia Taylor, TravelPulse Senior Writer.
Hilton has announced at the African Hotel Investment Forum (AHIF) the signing of Hampton by Hilton Sandton Grayston, a deal which marks the first for the brand in Africa and a milestone of 100 hotels trading or under development on the African continent for Hilton in its centenary year.
A franchise agreement was signed with Afrirent Pty through its Indalo Hotels & Leisure subsidiary, a level one Black Economic Empowerment (BEE) third party operating company.
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Indalo will be the operator of the 158 guest room Hampton by Hilton hotel in Sandton, the financial capital of South Africa. This mid-market property will join Hilton’s flagship upscale Hilton Sandton, offering an additional choice for travelers to the district commonly known as ‘Africa’s richest Square Mile’. Construction is scheduled to begin at the site on Grayston Drive in early 2020 with first guests set to be welcomed by mid-2021.
Hampton by Hilton serves value-conscious and quality-driven travelers at more than 2,500 properties across the world. It offers high-quality accommodation and amenities, such as complimentary WiFi, free hot breakfast, and thoughtful service defined as Hamptonality, with guest happiness being the number one priority.
Hilton has enjoyed a rapid period of expansion in the focused service segment through the Hilton Garden Inn brand which has operational hotels in six African markets and a further ten under development. Hampton by Hilton is expected to complement this growth and provide owners and customers with greater choice.
Patrick Fitzgibbon, senior vice president, Development, Europe, Middle East & Africa, Hilton said: “With this being our 100th year, reaching the milestone of 100 hotels allows us to reflect on our rich legacy of pioneering tourism on the African continent but also to look to the future. We continue to step up the pace of our growth, especially in the mid-market segment which presents a tremendous opportunity as evidenced by the rapid expansion of Hilton Garden Inn on the continent since its debut in 2016.”
2019 has seen Hilton open four properties in Africa, entering three new markets whilst also further strengthening its multi-brand pipeline. Highlight include:
Bringing its lifestyle Canopy by Hilton brand to Africa, through the signing of Canopy by Hilton Cape Town Longkloof.
Confirming the signing of two landmark flagship Hilton Hotels & Resorts properties in Uganda and DR Congo Hilton Kampala and Hilton Kinshasa.
Accelerating its growth in the focused service segment, opening Hilton Garden Inn hotels in three new countries:
—Hilton Garden Inn Gaborone, Botswana
—Hilton Garden Inn Kampala, Uganda
—Hilton Garden Inn Mbabane, Eswatini
Continuing to establish its footprint in Morocco with the opening of Hilton Tanger Al Houara Golf Resort & Spa with the Hilton Taghazout Bay due to open in 2020
SOURCE: Hilton press release