Roni Astrachan, Avanti Destiantions

WHY IT RATES: Astrachan is a veteran in the travel industry with more than 30 years of experience. —Janeen Christoff, TravelPulse Senior Writer

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Custom FIT tour operator Avanti Destinations announced the appointment of Los Angeles-based Roni Astrachan as Southwest Regional Sales Director, calling on travel advisors in southern California, southern Nevada and Hawaii. Most recently, she was the West Coast business development manager for NYC-based Travel Bound.

Astrachan reports to Avanti’s chief marketing officer John Hanratty.

“Roni not only has an impressive background in managing sales for tour operators, but she has also been a travel agent herself, so she understands both worlds,” said Hanratty. “With her knowledge of travel and dynamic personality, her reputation among travel agents is terrific. We are thrilled to have her representing Avanti in the territory she has handled for 16 years.”

Realignment of sales territories gives agents more focused attention. Hanratty pointed out that over the course of the past four years, Avanti has been gradually adding to its team of regional sales directors to give travel agents more focused service. In that time, the company has doubled the number of regional sales directors, bringing the total number to eight.

A veteran of the travel industry in both the U.S. and Israel for more than 30 years, Israel-born Astrachan began her career working for two Israeli escorted tour operators, NATOUR and Geographical Tours, before coming to the Los Angeles area. She joined Travel Bound in 2003 after first working as a travel agent for Valley Travel Group (Sherman Oaks).

Agents can reach Astrachan at or at 424-443-9018.

SOURCE: Avanti Destinations press release.