RIU Hotels & Resorts

WHY IT RATES: Travel agents can win a grand prize of a three-night stay at RIU Palace Costa Mujeres. —Mackenzie Cullen, Editorial Associate


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Travel agents who tune in for Travel Impressions’ informative #WeekendLearning Series via Facebook throughout July 2019 will receive insider selling tips for two all-inclusive RIU Hotels & Resorts developments in Mexico: one on the East and one on the West Coast. Agents can click here to RSVP to the virtual event.

By following the month-long #RIUpdates campaign, agents will receive insider selling tips for all properties within the Costa Mujeres and Los Cabos complexes by the brand, including the new and ultra-modern RIU Palace Costa Mujeres, RIU Palace Baja California and beachfront-oases RIU Palace Cabo San Lucas, RIU Santa Fe and RIU Dunamar. They will also learn more about RIU’s exclusive Splash Water World and the adults only RIU Pool Parties.

The agent with the most bookings throughout the month of July will be rewarded with a complimentary three-night stay at RIU Palace Costa Mujeres. To help support these efforts, agents are encouraged to tune in to the series for special pop-up promotional codes in July for the resort brand.

Vacationers may assume their trusted travel agent has visited the properties on multiple occasions based on real experience and confirmed selling points featured throughout the campaign that are not mainstream or commonly recited information.

Conveniently viewable from a desktop or mobile device, the series will impart insider knowledge to help agents tailor recommendations to prospective vacationers, such as what facilities have been replaced by what new features, what to expect at any given pool party theme and even what dishes are recommended at specific on-site restaurants.

The initiative delves into multiple aspects of all five highlighted RIU Hotels & Resorts properties. Agents who tune in for the informative social media campaign will receive exclusive knowledge on Splash Water World, an aquatic funplex with slides and pools located in select hotels and created exclusively for RIU guests.

The campaign also taps into RIU Pool Parties, a new RIU concept designed to offer guests live music, top local and international DJs and exciting performances on specially built stages in a themed atmosphere.

“Our #WeekendLearning Series with RIU Hotels & Resorts packages informative, knowledge-enhancing information in a fun and easy-to-follow manner so that agents will be able to paint an alluring picture of a RIU vacation to entice clients,” said Scott Wiseman, president of Travel Impressions.

This #WeekendLearning Series installment launches Travel Impressions’ first-ever Semester of Social as the first of several back-to-back social media takeovers, plus live coverage of the brand’s Best of the Best agent appreciation event in November 2019.

Agents can follow #RIUpdates on Facebook to get the scoop on compelling features that can’t be found in a brochure. The #WeekendLearning Series, featuring multiple posts per weekend, will begin on Saturday, July 6 and continue every weekend through Sunday, July 28. They are encouraged to RSVP to the Facebook Events page hosted by Travel Impressions and RIU Hotels & Resorts for a reminder of the Series’ start.

For more information, contact your local BDM or visit www.TravelImpressions.com.


SOURCE: Travel Impressions press release.